Journal of Production Engineering

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Vol. 23 No. 2 (2020)
Original Research Article

Managing target costs at the development stage of a product

Vladimir Todić University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, Trg Dositeja Obradovica 6, 21000 Novi Sad, Serbia
Rado Maksimović University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, Trg Dositeja Obradovica 6, 21000 Novi Sad, Serbia
Ilija Ćosić University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, Trg Dositeja Obradovica 6, 21000 Novi Sad, Serbia

Published 2020-12-30

Keywords

  • Target cost,
  • target profit,
  • development phase,
  • product,
  • Adaptive Neural Fuzzy Inference System

Abstract

At the development stage of a product, target cost management has a significant effect on achievement and maintenance of product competitiveness in a given market and the desired target profit as the primary aim of production. Target cost management, i.e., target profit management, is performed by evaluating individual variations of a conceptual and preliminary design solution for a new product and by choosing the solution with the lowest development costs. The paper presents the use of Adaptive Neural Fuzzy Inference System model for managing development costs on the example of double-row angular contact ball bearings as an example of applying the above approach to market positioning in relation to competitors.