Journal of Production Engineering

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Vol. 25 No. 1 (2022)
Original Research Article

Strategic position of the observed enterprise

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  • Vladimir Todic,
  • Jelena Borocki,
  • Jovan Pervaz,
  • Ilija Cosic
Vladimir Todic
University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, Trg Dositeja Obradovica 6, 21000 Novi Sad, Serbia
Jelena Borocki
University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, Trg Dositeja Obradovica 6, 21000 Novi Sad, Serbia
Jovan Pervaz
University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, Trg Dositeja Obradovica 6, 21000 Novi Sad, Serbia
Ilija Cosic
University of Novi Sad, Faculty of Technical Sciences, Department of Industrial Engineering and Management, Trg Dositeja Obradovica 6, 21000 Novi Sad, Serbia
DOI: https://doi.org/10.24867/JPE-2022-01-031

Published 2023-10-03

abstract views: 16 // FULL TEXT ARTICLE (PDF): 14


Keywords

  • Organisation,
  • enterprise,
  • SWOT

How to Cite

Todic, V., Borocki, J., Pervaz, J., & Cosic, I. (2023). Strategic position of the observed enterprise. Journal of Production Engineering, 25(1), 31–36. https://doi.org/10.24867/JPE-2022-01-031

Copyright (c) 2023 Journal of Production Engineering

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Strategic planning is the choice of strategy that determines the direction of enterprise development and achieving the set goals. The adopted vision and mission of the realization of the strategic planning process should be based on the possibilities of the company's potential and its focus on both innovation and creative thinking of employees. The analysis of the strategic position of the company and the creation of strategic planning of its development can be done by applying various methods, including SWOT analysis, which is presented in detail in the paper. In the observed company, which deals with Cold and Hot vegetable processing, using SWOT analysis, an assessment of its market position was made and strategic directions in the market were defined, including proposed improvements in strategic planning.

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FULL TEXT ARTICLE (PDF)